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Applied Social Psychology
For upper-level undergraduate and graduate-level courses in Social Psychology, Applied Social Psychology and Applied Psychology. Hailed as a classic in a newly developing field - and widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus -this text examines many of the ways in which social psychology has been and is being used to solve real-world problems. Comprehensive in scope, it begins with an overview of the field and relevant social psychological theories; then provides extended illustrations of its major research methods; explores each of the main areas of application in general and a specific subtopic in each area in depth; and concludes with a discussion of applying theories to achieve social change.
